redlocke

+1 (805) 300 1977

© Redlocke 2010

FOOD NETWORK

"Chopped" Launch

The launch campaign for Food Network's newest competition series. Contestants battle against the clock in three waves to prepare a three course meal. We captured the heightened moments of this single elimination story with hi-con live action and color keyed essential elements.
Role: Concept and Art Direction.

ARC'TERYX

Ads

These print ads for the outdoor and climbing equipment manufacturer gently remind consumers what's at stake when embarking on extreme adventures.
Role: Art Direction, Photography, and Design. Copy: Noel Kouenhoven.

FOOD NETWORK

Sign On/Off

Every morning and night Food Network signs on and off with a little something to wake viewers up for the day and put them to bed with sweet nothings in their eyes and ears.
Role: Concept, Art Direction, Design and Animation.

BURTON SNOWBOARDS

"Shaun White: Ladies and Gentleman"

A promo for the unstoppable Shaun White and his copious "White Collection." Inspired by 60's freewheeling and creativity we created canvas of fluid psychadelic forms and colors interwoven with outrageous riding footage.
Role: Art Direction, Design and Animation.

LU

Ads

Art direction for France's No. 1 biscuit brand. Little Schoolboy butter biscuits are topped with pure, dark chocolate humor.
Role: Art Direction. Illustration: Richard Clarke.

BURTON SNOWBOARDS

"It's Always Snowing Somewhere: Southern Hemisphere"

Titles and opening sequence for Burton's epic double feature. We introduced their cadre of talent by reinterpreting snowscapes with playfull geometry.
Role: Concept, Art Direction, Design and Animation.

FOOD NETWORK

"Next Food Network Star" IDs

IDs and flexi bumpers for the landmark show. We explored unique culinary textures, incorporating the show's brand mark into the Food Network kitchens.
Role: Concept, Art Direction, Design and Animation.

STANDARD FILMS

"Catch the Vapors" Ads

For this Biz Markie-inspired title, we set about to showcase the qualities that make each of Standard's star shredders so exceptional.
Role: Art Direction and Design.

FOOD NETWORK

"Grill It with Bobby Flay" Show Package

Packaging for Bobby Flay's top-rated show. We blended type with food to create a fresh presentation of outdoor grilling.
Role: Concept, Art Direction, Design and Animation.

STANDARD FILMS

"Draw the Line"

Titles and opening sequence for perhaps my favorite of Standard Films' monumental masterpieces. The film's title prooved to be a perfect double entendre to play with a wealth of illustration styles tailored to each rider's individual personality.
Role: Concept, Art Direction, Design and Animation.

STANDARD FILMS

"Lost in Transition" Ads

The print campaign for Standard's evanescent film features ephemera from the lives of the riders themselves.
Role: Art Direction, Illustration and Design.

STANDARD FILMS

"Catch the Vapors"

Main titles for Standard Films' epic release. Inspired by the classic Biz Markee joint, we presented all the different riders' "vapors" in a storm of fun.
Role: Concept and Art Direction.